Apple Unveils Its Offline Strategy Essay Example | Topics and Well Written Essays - 1500 words

Apple Unveils Its Offline Strategy - Essay precedentAs losses mounted Jobs was brought back as the CEO who realized that licensing Mac operating administration had contracted the market by taking away the customers (Bryson et al., 2006). The strategy was changed immediately and Apple began to sell promptly by phone and internet.This strategy did bring about better sales but the market was virginal and there were miscalculations on the consumer demand. Since they were performing poorly and the sales were shrinking as emulation had set in, the ships accompany changed their strategy and business clinicals. Having performed poorly in the traditional computer market they decided to integrate the intersection point development strategies with the digital technologies in the consumer electronics market. Their strategy was to innovate. Based on the bran-new direction provided under the new CEO, the company was steering towards growth and it was subsequently ranked number one as For tunes most admired company for innovation. Apple was no more seen in a battle for PC market share -- instead, as the platform becoming a premium PC, capturing selective demand (Bryson et al., 2006). The objective of the company was to position Apple products as an integrating platform for a range of household products exchangeable cameras, video recorders, and music players. Apples strategic business units now include personal computers, software, iTunes, QuickTime, iMac, and give as per the chart belowWith the changed strategy, the company was operating in an environment that provided several opportunities but competition and its own damaged reputation posed threat to its existence. Nevertheless, the strengths of the company saw it through the threats.The main strengths of the company were the vision of the CEO, Steve Jobs, the iPod, and the brand loyalty.