Business Ethics and Sustainability Financial Market

Question: Examine about the Business Ethics and Sustainability for Financial Market. Answer: Presentation: Business morals are significant any kind of business around the world. In the given case additionally there are some moral gave that has been watched. The principal moral issue emerging, for this situation, is the straightforwardness (Gavai, 2010). There are two kinds of paces of premiums kept up by the bank one is for the investors and another is for the borrowers. Additionally, the banks likewise have an alternate pace of premium picked up in situations when they are putting the cash of the clients in the market to assist the banks. There is likewise an alternate rate associated with the instance of the bank to bank exchanges. Along these lines, for this situation, this was the principle issue where various banks of London couldn't keep up the straightforwardness of the rates to LIBOR. The second was that they couldn't keep up their loyalty either to the clients or to the administration. The distinction in the rates additionally carried misfortune and awful name to their name in th e business sectors. Numerous banks were engaged with this outrage. The third was that they turned out to be egotistical in considering themselves in the market than of the clients (Duska, 2000). The most significant business ethic is a fulfillment to the clients and keeping up dedication with them. In any case, here in the previously mentioned case the brokers just idea of their benefit. Indeed, it is significant for any firm to take a gander at their benefit scale however not at the cost the confidence and steadfastness of the clients. In any business the primary standards are genuineness. Consequently, there is likewise a truism Trustworthiness is the best strategy, which is the principal inclination for any firm. This thing ought to be kept up by any firm up to a degree. It is realized that each business has some standard escaped the law yet it isn't business strategy. The business morals are significant for a business. Furthermore, here in the matter of bank unwaveringness and t rustworthiness is the principle wellspring of pay and picking up clients and furthermore notoriety (Ethical Issues in Business: Perspectives from the Business Academic Community, 2004). The Traders Ability to Impact the Interest Rate Benchmark Represents a Conflict of Interest. Talk about. The above proclamation is genuine on the grounds that in any business there ought to be a morals and arrangements that ought to be followed all around by all the business firms in general. Therefore, every nation has its own standards and guidelines for the agents. The merchant ought not get the entire power, in regards to, rules for maintaining the business. Here in the given case, the primary issue was that the brokers were given the full right and authority of setting paces of premiums in the market (Duan, Wei, Chen, 2014). Each merchant will consider their own advantage. What's more, on the off chance that the merchant is unscrupulous, at that point he won't reconsider before with his clients moreover. Here LIBOR had given the freedom to the financiers for setting their paces of offered interests. So the financiers while playing with the business morals even overlooked one thing that, it is the bank's rates which decide the monetary status of the nation. The LIBOR includes numero us banks exchanges and their rates decided. Along these lines, playing with the principles would not just cut down the economy of the nation yet in addition of the world in general as on the grounds that banking includes enthusiasm of the clients as well as of numerous corporate firms attractive sums dealings (Vasudev Rodriguez Guerrero, 2014). Thus, it is defended if the full authority of anything ought not be given to any firm all in all. This abatements their faithfulness and genuineness towards the sellers. Since a merchant can just consider the benefits, in this way, it might happen that while pondering the benefit of their firm they may very well disregard or neglect the interests and obligations of them towards mankind and government and the world. Here, the benchmark of setting the rates was given to them. Along these lines, this is the thing that occurred at long last, what we give the name of embarrassment (Bahaji, 2014). In the above embarrassment, it was seen that the financiers exclusively considered their benefit issues. Here the financiers pondered their own advantages and advantages. The control of the rates was likewise one major issue. For developing their business they even attempted to control the rates (Chang Gong, 2013). Not just that they even attempted to support other with respect to control of their rates to build the net revenues. Numerous large names of banks like Citigroup, Royal Bank of Scotland and Deutsche Bank were associated with this outrage. Their ravenousness drives them and furthermore their nation to such a degree of embarrassment. The goal of the merchants was not in the least spotless in the above case. They were extremely eager and conceited individuals who just idea about their own enthusiasm of advantages. They were least made a big deal about their environmental factors. It is exceptionally evident where there is a major measure of cash included it winds up into a few or the other outrage (Cohen Khermouch, 2002). A genuine calling includes a few ethics morals that gives it the notoriety and popularity. On the off chance that there is no genuineness in any business, at that point that business doesn't thrive far later on. Here we see that for the time being the brokers had earned a great deal by dumping the clients, discarding the legislature, jettisoning between bank connections however toward the end, the outcome was true to form. They all needed to pay billions of cash fines (Springer, 2016). There were numerous legitimate charges forced on them. Their name likewise got terrible in the market. It requires some investment to raise any business and proceed with it in the market. However, it can take just a couple of moments to lose everything that additionally at one go. Recovering everything will resemble beginning from zero. In such a case that somebody is new in the market individuals give them a possibility and on the off chance that they like it, at that point they acknowledge that firm and endow them with confidence. However, in the event that a decent firm loses its name, at that point it gets hard for any individual to put confidence that firm once more. The dealers needed to pay for their once profited firm by losing an immense measure of cash as fine. Utilitarianism - It is really said that As you sow, so you procure. Here in the above case, we see that whatever the merchants had done for the sake of benefit was really their individual eagerness in each phase of association. They needed to confront the results which were to be sure sickening. They needed to pay a lot of fines which included a great many cash. In certain banks, it was seen that when they really got the opportunity to comprehend the disaster they have come up to, it was past the point of no return (McConnell, 2013). They couldn't do anything. They were likewise forced with legitimate charges and fines. Along these lines, each broker should consider the results before deciding on any negative methods for business. Deontology - The ethical morals of each individual get influenced when the idea goes to the huge measure of cash. Be that as it may, this isn't relevant for all the individuals. This is on the grounds that ethical morals shift from individual to individual. This has no connection to the firm or organization in the person in included. In the event that an individual is straightforward, at that point nobody can destroy his morals with any measure of cash or extravagance. Be that as it may, on the off chance that an individual is untrustworthy, at that point, the person in question can show deceitfulness in any capacity. Here likewise something very similar occurred. In the above case, no individual can be accused for the setbacks in the records. The laborers all in all are to be accused (Ashton Christophers, 2015). Ideals morals - Though the facts confirm that the temperance morals of each individual stays same regardless of what occurs. Be that as it may, it isn't completely obvious. Now and again in the event that an individual is working in any firm, at that point that individual has no distinction there. The person needs to keep the happenings in their firm whether it is preferred or not loved. In any activity, each individual needs to tune in to their seniors. So regardless of whether the lesser feels that the choices taken aren't right or attempts to contradict anything then that individual needs to lose the employment. In this way, now and again requirement for the activity likewise drives individuals in the way of negative deeds. Henceforth it very well may be said that in the above outrage, likewise individuals who were gotten together with the firm yet might be not be remembered for the embarrassment yet needed to languish over all (CRISP, 2010). Banks are controlled by individuals and individuals are ravenous of cash. Along these lines, the brokers can't just be accused for the embarrassment. The enthusiasm of the financier likewise achieved this outrage. Each bank proprietor contemplated the benefit of their bank. Besides, the individuals working in the bank additionally thought that it was productive for them so they likewise held hands with them with no hesitation. Each individual element of the bank took an enthusiasm, beginning from the higher to the lower post are included the accomplishment of this embarrassment. Nobody at any point contemplated the results they may need to look toward the end (Hicks, 2010). The activity of the dealers is to exchange cash. It is their obligation to consider the cash as it were. The merchants work under the bank for cash dealings. They affirm the managing, get their offer and run off. It is the banks which remain. The firm consistently needs to confront the outcomes. Toward the end the merchants didn't need to pay the fine, the investors needed to. The merchants indicated them the negative way and took their offer. Yet, the bank needed to endure toward the end. So no individual can be accused in these cases. It goes like a chain of faults (Banker, theorist, or card shark?, 2011). End As it is told before likewise that it take seconds to lose trust yet it takes a very long time to make it. Furthermore, losing the made trust and recapturing it is another huge duty and difficulty. Like, on account of incidents the entire firm including each representative needs to pay for it, comparably while getting back the trust additionally every individual needs to invest their push to recovering it. It is consistently a collective endeavor (Farla, 2014). While recapturing trust the underlying period of picking up trust, before all else, appears to be simpler. It implies that individuals believe that when they had begun the busin

System Software and Network Security Essay Example | Topics and Well Written Essays - 2500 words

Framework Software and Network Security - Essay Example The distributed computing has been encircled by much publicity just as advertising systems of how the IT foundation will in the end be put in the â€Å"Cloud† on the off chance that one needs to keep at pace with the innovative advances. It’s generally worthy that there is a wide cluster of advantages gathering from distributed computing. This incorporates quick organization, versatility, business readiness, and lower costs (Hurwitz, 2009). Regardless of these accumulating benefits, there is an incredible risk to a cloud client. With new suppliers developing every day offering the cloud based administrations, this makes it extremely hard for future cloud adopters to embrace due tirelessness and legitimate assessment of the choices. At whatever point the organization settles on the sort of cloud (open, private, half and half) (Furht, 2010) just as the cloud service(IaaS, PaaS, SaaS) which best suits its particular framework and the business needs, the following significa nt assignment ought to be to pick the one explicit seller who can offer the above types of assistance placing into thought both expense and execution. Right now there are no all inclusive gauges with which a client can use to assess the distinctive cloud specialist co-ops which make the whole procedure very testing. All things considered there are a couple of rules that an organization should set up before settling on the best cloud specialist co-op. Most normal reasons why organizations are being attracted to this kind of cloud administration is that it offers great decision for organizations having complex applications running on the organization claimed equipment foundation. The companies’ further advantage by maintaining a strategic distance from the forthright capital equipment speculations since this... The paper explains to that most regular reasons why organizations are being attracted to this sort of cloud administration is that it offers great decision for organizations having complex applications running on the organization possessed equipment foundation. The companies’ further advantage by staying away from the forthright capital equipment speculations since this specific model depends on the compensation per-utilize model. Before moving parts or the whole IT foundation to the cloud, organizations need to state down the particular help necessities the organization needs as far as help, security, observing. Required Storage Space: You have to place into thought the space you require while you are advertising for a distributed storage supplier. This causes you compute the genuine expense per GB and this will help with picking the best supplier just as the best arrangement that really accommodates your business needs at the most moderate cost. On the off chance that the ex tra room is a restricted one, there are various free distributed storage administrations accessible and can offer anyplace between 1GB to 500GBs. Valuing: this is consistently another significant thought. Care ought to be taken while picking the genuine cost as well as the best evaluating model. One have to check if the supplier offers the pay more only as costs arise plans or the fixed value plans. Similarity: this is likewise a significant factor to consider. You have to build up the number just as the different kinds of stages that the different suppliers support. This is significant particularly on the off chance that you will get to your documents utilizing a wide range of gadgets and stages.

Book Riots Deals of the Day for October 21st, 2019

Book Riot’s Deals of the Day for October 21st, 2019 Sponsored by TBR: Tailored Book Recommendations These deals were active as of this writing, but may expire soon, so get them while they’re hot! Todays  Featured Deals Toil and Trouble: 15 Tales of Women and Witchcraft edited by Tess Sharpe and Jessica Spotswood for $1.99. Get it here, or just click on the cover image below. Ten  by Gretchen McNeil for $1.99. Get it here, or just click on the cover image below. Disoriental  by Négar Djavadi, translated by Tina Kover for $1.99. Get it here, or just click on the cover image below. Revenge by Yoko Ogawa, translated by Stephen Snyder for $2.99. Get it here, or just click on the cover image below. In Case You Missed Yesterdays Most Popular Deals Coraline Graphic Novel by Neil Gaiman and adapted by P. Craig Russell for $1.99. Get it here, or just click on the cover image below. White Rabbit by Caleb Roehrig for $2.99. Get it here, or just click on the cover image below. Previous Daily Deals That Are Still Active As Of This Writing (Get em While Theyre hot!): The Bone Houses by Emily Lloyd-Jones for $2.99 Cross Her Heart by Sarah Pinborough for $1.99 Deerskin by Robin McKinleye for $1.99 Inspector Singh Investigates: A Curious Indian Cadaver by Shamini Flints for $3.99 Meddling and Murder: An Aunty Lee Mystery by Ovidia Yu for $2.99 Halloween Party: A Hercule Poirot Mystery by Agatha Christie for $1.99 Whatever Happened to Interracial Love? by Kathleen Collins for $3.99 The Angels Game (The Cemetery of Forgotten Book 2) by Carlos Ruiz Zafon, translated by Lucia Graves for $2.99 The Once and Future King by T. H. White for $1.99 Destinys Captive by Beverly Jenkins for $1.99 A Brief History of Seven Killings by Marlon James for $1.99 The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz for $1.68 The Devil’s Star by  Jo Nesbø for $1.99 The Collector’s Apprentice by  B. A. Shapiro for $1.99 The Friend by Sigrid Nunez for $1.99 Dare to Love a Duke  by Eva Leigh for $1.99 Prime Meridian  by Silvia Moreno-Garcia for $3.99 The Science of Discworld  by Terry Pratchett, Ian Stewart and Jack Cohen for $2.99 The Walls Around Us by Nova Red Suma for $1.99 Foe: A Novel by Iain Reid for $1.99 Quiet: The Power of Introverts in a World That Cant Stop Talking by Susan Cain for $2.99 Silver Phoenix by Cindy Pon for $2.99 City of Bones by Martha Wells for $2.99 Dr. Strange Beard by Penny Reid for $1.99 Under the Knife by Tess Gerritsen for $2.99 Antelope Woman by Louise Erdrich for $1.99 Borne by Jeff VanderMeer for $2.99 The Betel Nut Tree Mystery by  Ovidia Yu for $3.99 Plenty by Yotam Ottolenghi for $2.99 Confessions of a Funeral Director by Caleb Wilde for $1.99 The Secrets Between Us by Thrity Umrigar for $1.99 The Iron King by Julie Kagawa for $3.99 A Dead Djinn in Cairo by P. Djèlí Clark for $0.99 The Star-Touched Queen by Roshani Chokshi for $2.99 Odd One Out by Nic Stone for $1.99 The Dark Descent of Elizabeth Frankenstein by Kiersten White for $1.99 The Ascent to Godhood (The Tensorate Series Book 4) by JY Yang for $3.99 Dear Martin by Nic Stone for $1.99 Glutton for Pleasure by Alisha Rai for $3.99 The Frangipani Tree Mystery by Ovidia Yu for $3.99 The Female Persuasion by Meg Wolitzer for $1.99 Labyrinth Lost  by Zoraida Cordova for $3.82 The Gurkha and the Lord of Tuesday by Saad Z. Hossain for $3.99 The Black Tides of Heaven (The Tensorate Series Book 1) by JY Yang for $3.99 Let it Shine by Alyssa Cole for $2.99 The Banished of Muirwood for $3.99 Let Us Dream by Alyssa Cole for $2.99 A Curious Beginning (A Veronica Speedwell Mystery Book 1) by Deanna Raybourn for $2.99 Romancing the Duke: Castles Ever After by Tessa Dare for $2.99 The Murders of Molly Southbourne by Tade Thompson for $3.99 Feel Free by Zadie Smith for $3.99 Mapping the Interior by Stephen Graham Jones for $3.99 Shuri (2018 #1)  by Nnedi Okorafor for $1.99 The Only Harmless Great Thing by Brooke Bolander for $1.99 The Black Gods Drums by P. Djèlí Clark for $1.99 Gods, Monsters, and the Lucky Peach by Kelly Robson for $1.99 My Soul to Keep by Tananarive Due for $0.99 All Systems Red: The Murderbot Diaries by Martha Wells for $3.99 Jade City by Fonda Lee for $2.99 Silver in the Wood by Emily Tesh for $3.99 Storm Front  by Jim Butcher (Book One of the Dresden Files)  for $2.99 Guapa  by Saleem Haddad for $1.99 Sign up for our Book Deals newsletter and get up to 80% off books you actually want to read.

Team Leadership/Diversity with Managing Conflict Resolution

Introduction to Graduate Education MSL 601 Team Leadership/Diversity with Managing Conflict Resolution Kevin Schaub Belhaven University, Jackson, Mississippi August 1, 2012 Instructor: Dr. Jay P. Chance Team Leadership/Diversity with Managing Conflict Resolution Introduction Leadership, team diversity and managing conflict resolution is just some of the high points for having a successful team or group. In this paper we will explain what leadership is and the different behavioral styles it represents. It will also touch base on setting higher expectations, creating a vision for the group, as well as stimulating the group to come up with challenging ways of doing things to help avoid burnout. The second part will explain†¦show more content†¦It is important to not let groups become another victim of burnout. There are different types of exhaustion such as emotional, mental, and physical. Break up the monotony and present them with different ways of doing the projects. Consistent processes of encouraging alterations into your routine are the best way to see improvement. Gorkin defined that by â€Å"acquiring and applying skills and technology for turning new problem-solving options into productive attitudes and actions.† One m ay even reflect back on Galatians 6:9, â€Å"So let’s not get tired of doing what is good. At just the right time we will reap a harvest of blessing if we don’t give up.† This statement alone can be applied to not only burnout but in relation to becoming a great leader as well. Team Dynamics or Group Behavior When talking about team dynamics the first question one may have is, â€Å"What are Team Dynamics?† In Williams (2011) it is said â€Å"The dynamics of teams determine if these goals will be met in an efficient manner.† It is said in Ecclesiastes 4: 9-10 â€Å"Two people are better off than one, for they can help each other succeed. If one person falls, the other can reach out and help. But someone who falls alone is in real trouble.† When conforming a team there are many components that can result in both positive and negative results. Friendship within a team can be both positive and negative. When a team’s form a friendship, which can be positive as in they may feel moreShow MoreRelatedCompanies Must Mentor Relationships and Manage Conflicts Essay1172 Words   |  5 PagesManaging conflict and how it will undoubtingly affect the long-term success of your career. Understanding the five areas of the mentoring relationship becomes vital for all employees when effectively managing conflict. The next competency of leveraging diversity is just as important as being able to manage conflict. In leveraging diversity one must â€Å"foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the organization†Read MoreGroups and High-Performance Teams1617 Words   |  7 Pageshigh-performing team. Effective leaders are able to assemble a high-performance team with good hierarchical balance, measurable and attainable goals, and appropriate communication expectations across the team. They promptly address conflict resolutions and break down all physical barriers in managing multi-city offices and dispersed employees. By paying close attention to team demographics and diversity, good leaders will establish a solid group foundation which will result in a high-performance team. Read MoreHigh Ethical And Moral Standards1029 Words   |  5 Pagesare various opinions about which leadership competencies are the most important to possess. Depending upon which career field one chooses, some leadership competencies may be more important than others. However, many leadership competencies are interchangeable and almost all include but are not limited to: High ethical and moral standards; Empowerment including coaching and mentoring;Interpersonal relationships and communication; Team building;and Managing conflict. High Ethical and Moral Standards:Read MoreLeading High-Performance Teams Essay1651 Words   |  7 PagesLeading high-performance teams The team working is an important concept of the society wherein few people work together towards a common goal. In American culture, working in teams often considered contrary. Marvin Weisbord, author and organizational development expert, mentioned that, â€Å"Teamwork is the quintessential contradiction of a society grounded in individual achievement.† Still building, leading and organizing successful teams considered as a critical leadership task. It is always challengingRead MoreLeadership Approach : Relationship Oriented Leadership836 Words   |  4 PagesTask Two Section A: Leadership Approach Relationship-oriented leadership is the approach I would take in managing the Techfite project team. Relationship-oriented leadership aims to â€Å"enhance employees’ skills and create positive work relationships among coworkers and between the leader and his/her employees† (Kinicki, A. Fugate, M. (2015)). The three major relationship-oriented behaviors include: Servant-leadership, empowerment and consideration. Servant-leadership behavior is when the leaderRead MoreManagerial Skills : The Basic Principles Of Management Essay1221 Words   |  5 Pagesan organization that includes conceptual, technical, human, emotional intelligence, social intelligence, systems thinking, political savvy, continuous learning, and managing diversity. Conceptual skills: justice, fairness, the difference between right and wrong, legitimacy, truth equal opportunity, and valuing and appreciating diversity are examples of human conceptualizations that is their definitions are not universally defined because they do not exist in nature as a tangible object. But are inRead MoreOrganizational Behavior : The Department Of Human Resource And Management1524 Words   |  7 Pagesstrategies that accommodate people diversity characteristics. The department of human resource and management makes plan to deal with diversity. Diversity issues involves individual characteristics, an individual primary characteristic refers to individuals biological traits such as gender, race, sexual orientations and others. Secondary characteristics are factors that may be changed such as religion, educational background, and income and so on. Others diversity issues cover ethnicity/nationalityRead MoreTheories Of Management And Styles Of Leadership761 Words   |  4 Pagesto Hanly (2016) many theories of management and styles of leadership exist. In the end, none of them are right and none of them are wrong. Different people respond better to different styles of leadership, however Hanly (2016) explains that to be a truly skilled leader a manager needs to be aware of the needs of their staff and adapt their leadership style to nurture the most productivity in employees. Riley (2016) describes three leadership styles and these are autocratic, paternalistic and democraticRead MoreThe Dynamic World Of Nursing855 Words   |  4 Pagesnurses, interdisciplinary members, supporting staff, technologies, and structures. When there are interactions between two or more individuals and systems, conflicts arise (Grossman Velia, 2012).With emerging conflicts, theses systems can go into a state of disequilibrium. Change, good or bad is bound to occur. Change forces development of leadership in which nurses with their wide-ranging roles, are the most likely candidate. Therefore, nurses have an inherent role as change agents. It is a requisiteRead MoreStrengths And Skills Of A Leader1312 Words   |  6 PagesExample Aligning my strengths and skills a leader possesses will support my development. Communication is a key attribute to any professional. Leading by example through effective communication with colleagues, customers, and managers coordinates leadership skills with my strength. Hayter (2006) uses the letters is the word â€Å"speak† to translate what effective communication is. Establishing the structure is the first part. Clear organization of one’s thoughts assists the listeners’ comprehension. Purpose

The Concept of Death in Emily Dickinsons Poetry An Analysis

Death in Emily Dickinsons Poetry Introduction Emily Dickinsons 19th century anti-sentimental death poetry illustrates the awful struggle she faced with her spirituality and the realities of life, death and despair. Her attitudes were compelled by a perplexity regarding the prospect of Immortality and the afterlife. Dickinson almost appears at times to see in Death the personification of Relief. In other poems, she seems to see Death as something frightening and demanding of ones faith. In this sense, Emilys view of Death is both confounding and liberating as can be judged from her poetry, such as I heard a Fly Buzz When I Died, and Because I could not Stop for Death. In these poems as well as in others, one sees the juxtaposition of life and love to death and Immortality. This paper will compare and contrast Emily Dickinsons death poetry and show how her verses illustrate the double-nature of Death (as both confounder and liberator) as she imagined it to be in her life. Dickinsons Fly In 1863, Emily wrote I Heard a Fly Buzz When I Died. She gave no title to the poem. (She gave no titles to any of them, and they are merely known by their first lines). Filled with her characteristic use of the dash (the first line actually reads, I heard a Fly buzz when I died ) gives the poem stylish and halting manner as though the poet herself were trying to catch her breath or emphasize certain lines and phrases. The first stanza draws attention to the fact that theShow MoreRelatedEmily Dickinson s `` Because I Could Not Stop For Death `` Essay1355 Words   |  6 PagesModernism for Emily Dickinson has to do with the uncertainty. Emily Dickinson was a somber thinker who doesn’t try to enlighten anyone of anything. Her poems were uniquely written and she wrote about the uncertainty, which makes her poetry easy to empathize with in the 21st century. The 21st century, is a period of science which is used as a tool to make sense of the uncertainty. Emily Dick inson uses her poetry as a means to question and observe the trauma of human existence. For instance, she doesn’tRead MoreDickinson and Plath Comparative Analysis Essay example1530 Words   |  7 PagesPoetry is an intense expression of feelings and ideas which reflect the joys and struggles of the person writing it. We use it to convey love, to mourn a loss, tell a story, or to say the things we are afraid to tell an actual person. Emily Dickinson and Sylvia Plath dont write sonnets. These two poets clearly used poetry as a cathartic release for the troubles of their lives. Their struggles with even the rudimentary, plagued them throughout their short lifetime. Life and death being in constantRead MoreBibliography Relation to Analysis of Emily Dickinson ´s Writings2048 Words   |  8 Pages Anderson, Paul W. The Metaphysical Mirth of Emily Dickinson. Georgia Review 20.1 Spring 1966): 72-83. Rpt. in Nineteenth-Century Literature Criticism. Ed. Jessica Bomarito and Russel Whitaker. Vol. 171. Detroit: Gale, 2006. Literature Resource Center. Web. 14 Feb. 2014. Anderson accomplishes the discernment of Dickinson’s poems and their allusions to many classic myths. He denotes the figurative language that Dickinson utilizes in her poetry to relate to her themes. With these key elements inRead MoreAnalysis Of Emily Dickinson s Misty Wall 1183 Words   |  5 PagesAshley Vargas Misty Wall ENG 231 April 30, 2015 Emily Dickinson: Love Emily Dickinson lived a very solitary life. Though countless of her poems involved a topic of love. How did she cover the theme of love while living in her own world? Well, she goes about this in different types of poetry such as spiritual communication, using the combination of love and sex, and the separation of lovers (Emily Dickinson.). Dickinson lived in total physical isolation from the outside world but it was statedRead More Analysis of Emily Dickinsons Poem, Because I could not stop for Death693 Words   |  3 PagesAnalysis of Emily Dickinsons Poem, Because I could not stop for Death The poem Because I Could Not Stop for Death by Emily Dickinson expresses the speakers reflection on death. The poem focuses on the concept of life after death. This poems setting mirrors the circumstances by which death approaches, and death appears kind and compassionate. It is through the promise of immortality that fear is removed, and death not only becomes acceptable, but welcomed as well. As human beings,Read MoreAnalysis Of Emily Dickinson s Poem The Poetries Of Emily Essay1414 Words   |  6 PagesThe poetries of Emily Dickinson has intrigued and enthralled many people after her death in 1886. Dickinson is known for leading a mainly reclusive and introverted existence in most of her life, exploring her own world of emotions and feelings through her poetry. Dickinson’s poetry reflects her loneliness and the speaker of her poems generally live in a state of want, but her poems are also marked by the intimate recollection of inspirational moments which are decidedly life giving and suggests theRead MoreI Heard A Fly, By Michael Ryan1809 Words   |  8 PagesWhen Emily Dickinson was still in her teenage years, she began to experience pain all around her. Life and death became a prevalent topic as Ryan introduces, â€Å"Her bedroom from the age of sixteen to twenty-four overlooked the village graveyard; repeatedly, in the close community of Amherst, she was privy to the loss of children, parents, spouses, inmates†. By the time she was older, her poetry was very eloquent and thought out. In her poem â€Å"I heard a Fly Buzz- when I died-†, also referred to as 465Read MorePoems with Theme with Life and Death and Their Analysis8446 Words   |  34 PagesEI WAI KHAING AN ANALYSIS OF THEMES ON LIFE AND DEATH OF SOME POEMS Abstract: Some basic elements of poem and types of poem are included in this paper. Although there are countless number of poems on Life and Death, only the ones which seem noteworthy are studied and analysed in terms of themes. Different opinions of different poets on life and death found in their poems are also presented and contrasted in this paper. This paperRead MoreAmerican Literature11652 Words   |  47 Pagess inner feelings emphasis on the imagination over reason and intuition over facts urbanization versus nostalgia for nature burden of the Puritan past Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · literary tale character sketch slave narratives, political novels poetry transcendentalism Effect: ï‚ · ï‚ · ï‚ · helps instill proper gender behavior for men and women fuels the abolitionist movement allow people to re-imagine the American past Historical Context: ï‚ · ï‚ · expansion of magazines, newspapers, and bookRead MoreFigurative Language and the Canterbury Tales13472 Words   |  54 Pagesabstraction †¢ â€Å"Eloquent, just, and mighty Death ! whom none could advise....† †¢ O WORLD, I cannot hold thee close enough! 8. approximate rhyme: also known as imperfect rhyme, near rhyme, slant rhyme, or oblique rhyme. A term used for words in a rhyming pattern that have some kind of sound correspondence but are not perfect rhymes. Often words at the end of lines at first LOOK like they will rhyme but are not pronounced in perfect rhyme. Emily Dickinson’s poems are famous for her use of approximate

System Administrator Free Essays

string(20) " FROM 1998 TO 2005\." Internet Mini Case #10 Intel Corporation J. David Hunger In 1968, Robert N. Noyce, the co-inventor of the integrated circuit, and Gordon E. We will write a custom essay sample on System Administrator or any similar topic only for you Order Now Moore left Fairchild Semiconductor International to form a new company. They took with them a young chemical engineer, Andrew Grove, and called the new firm Intel, short for integrated electronics. The company successfully made money by manufacturing computer memory modules. The company produced the first microprocessor (also called a â€Å"chip†) in 1971. A key turning point for the new company was IBM’s decision in the early 1980s to select Intel’s processors to run IBM’s new line of personal computers. Today, more than 80% of the world’s PCs run on Intel microprocessors. One of the company’s early innovations was centralizing its manufacturing in giant chip fabrication plants. This allowed Intel to make chips at a lower cost than its competitors who made custom chips in small factories. The founders encouraged a corporate culture of â€Å"disagree and commit† in which engineers were encouraged to constantly think of new ways of doing things faster, cheaper, and more reliably. Massive investment by Japanese competitors in the late 1970s led to falling prices in computer memory modules. Faced with possible bankruptcy, CEO Moore, with Grove as his second in command (Noyce had retired from active management), made the strategic decision in 1985 to abandon the computer memory business to focus on microprocessors. Projected growth in microprocessors was based on Moore’s prediction that the number of transistors on a chip would double every 24 months. In what was soon called â€Å"Moore’s Law,† Gordon Moore argued that microprocessor technology would improve exponentially, regardless of the state of the economy, the industry, or any one company. Thus, a company had to be at the cusp of innovation or risk falling behind. According to Moore, â€Å"If you lag behind your competition by a generation, you don’t just fall behind in chip performance, you get undercut in cost. † ______________________________________________________________________________ This case was prepared by Professor J. David Hunger, Iowa State University and St. John’s University. Copyright  © 2006 by J. David Hunger. The copyright holder is solely responsible for case content. Reprint permission is solely granted to the publisher, Prentice-Hall, for the books Strategic Management and Business Policy–11th Edition (and the International version of this book) and Cases in Strategic Management and Business Policy–11th Edition, by the copyright holder, J. David Hunger. Any other publication of the case (translation, any form of electronics or other media) or sale (any form of partnership) to another publisher will be in violation of copyright law, unless J. David Hunger has granted an additional written permission. Sources available upon request. Reprinted by permission. To raise money, Intel’s management agreed to sell 12% of the company’s stock to IBM for $250 million, a stake it later repurchased. Moore’s Law soon became part of the corporate culture as a fundamental expectation of all employees. Andy Grove replaced Gordon Moore as Intel’s CEO in 1987. Moore continued to serve on Intel’s board of directors until 2001. During Grove’s tenure as CEO from 1987 to 1998, Intel’s stock price rose 31. 6% annually and revenues grew from $1. 9 billion to $25. 1 billion. With 55% of its sales coming from outside the United States, Intel was transformed into a global corporation. The company became central to the growth of personal computers, cell phones, genomic research, and computer-aided design. Strategic Decisions Lead to Market Dominance IN ORDER TO SUCCEED IN THIS HIGH-TECH BUSINESS, MANAGEMENT WAS FORCED TO MAKE A NUMBER OF RISKY STRATEGIC DECISIONS. FOR EXAMPLE, INTEL’S BOARD OF DIRECTORS FOUND IT DIFFICULT TO VOTE FOR A PROPOSAL IN THE EARLY 1990S TO COMMIT $5 BILLION TO MAKING THE PENTIUM MICROPROCESSOR CHIP—FIVE TIMES THE AMOUNT NEEDED FOR ITS PREVIOUS CHIP. IN LOOKING BACK ON THAT BOARD MEETING, THEN-CEO ANDY GROVE REMARKED, â€Å"I REMEMBER PEOPLE’S EYES LOOKING AT THAT CHART AND GETTING BIG. I WASN’T EVEN SURE I BELIEVED THOSE NUMBERS AT THE TIME. † THE PROPOSAL COMMITTED THE COMPANY TO BUILDING NEW FACTORIES—SOMETHING INTEL HAD BEEN RELUCTANT TO DO. A WRONG DECISION WOULD MEAN THAT THE COMPANY WOULD END UP WITH A KILLING AMOUNT OF OVERCAPACITY. BASED ON GROVE’S PRESENTATION, THE BOARD DECIDED TO TAKE THE GAMBLE. INTEL’S RESULTING MANUFACTURING EXPANSION EVENTUALLY COST $10 BILLION, BUT RESULTED IN INTEL’S DOMINATION OF THE MICROPROCESSOR BUSINESS AND HUGE CASH PROFITS. In 1994, soon after the introduction of the Pentium microprocessor, users noticed a small defect in the chip and began demanding replacement chips. The company soon fixed the problem and quickly sent their computer-maker customers new Pentium chips to replace the defective ones. Even though Intel had no obligation to deal directly with end users, the people to whom the computer makers sold their PCs, Grove and the board decided to replace all defective Pentium chips wherever they might be. This was an expensive decision, but one for which the firm received high praise throughout the industry. Realizing that future development of microprocessors would involve RISC technology—a technology Intel did not then have—CEO Grove persuaded Hewlett-Packard’s CEO in 1994 to combine HP’s work in RISC technology with Intel’s ability in product development. This joint venture took on the multibillion-dollar expense of creating 64-bit chip architecture—thought to be crucial to Intel’s continued success. Along with Bill Gates at Microsoft and Steve Jobs at Apple, Andy Grove had become a major figure in the computer industry at the dawn of the 21st century. Although Grove retired as CEO in 1998, he continued to serve until 2005 as Intel’s Chairman of the Board. Like Noyce and Moore before him, Grove took on the mantle of corporate guru. His 1996 book, Only the Paranoid Survive, in which Grove described how companies should deal with new competitors that emerge suddenly and change the fundamental shape of the industry, was widely read. Even with no official title, Grove continued to serve the company as its â€Å"senior adviser. † Intel After Andy Grove: A New Strategic Direction CRAIG BARRETT REPLACED ANDY GROVE AS INTEL’S CEO FROM 1998 TO 2005. You read "System Administrator" in category "Papers" HE WAS ABLE TO PERSUADE THE BOARD IN 2002 TO INVEST $28 BILLION IN THE LATEST MANUFACTURING PLANTS AND TECHNOLOGIES DURING THE LONGEST DOWNTURN IN THE CHIP INDUSTRY’S HISTORY. THE BOARD HAD BEEN WORRIED THAT NEW PLANTS COULD BURDEN THE INTEL WITH OVERCAPACITY IF DEMAND FAILED TO MATERIALIZE. BY 2005, FIVE FACTORIES WERE ABLE TO MAKE 21? 2 TIMES MORE CHIPS THAN THE OLDER-GENERATION FABRICATION PLANTS—1. 25 MILLION CHIPS DAILY. BECAUSE OF THE HUGE COST TO BUILD THIS TYPE OF PLANT, RIVALS TI, AMD, AND IBM EACH HAD ONLY ONE PLANT OF THIS ADVANCED TYPE IN 2006. TI CONCEDED THAT ITS CAPACITY TO PRODUCE THE LATEST-TECHNOLOGY CHIPS WAS LIMITED TO ONLY 250,000 PER DAY. During Barrett’s tenure, the company also invested billions of dollars in businesses outside the computer market that largely failed. In 2001, the firm exited from making cameras and other consumer electronics gear after key customers Dell and Hewlett-Packard (HP) complained that Intel was competing against them. In 2002, Intel took a $100 million charge against earnings when it cancelled its entry into Web hosting. In 2004, Intel attempted to go after Texas Instruments with its version of digital signal processors, a key ingredient in cell phones. Unfortunately, cell-phone manufacturers ignored Intel’s product in favor of those by TI. Industry analysts concluded that Intel had a steep learning curve outside of personal computers. Even with this checkered history outside the PC business, in 2004 CEO Barrett launched an ambitious strategic move. Instead of â€Å"Intel Inside,† the plan was to be â€Å"Intel Everywhere. Under the new strategic plan, Intel would offer chips that would be used in all sorts of applications, including PCs, cell phones, flat-panel TVs, portable video players, wireless home networking, and medical diagnostic equipment. The company targeted 10 new product areas for its chips, primarily in the consumer electronics and communications markets. This plan was based on the movement in multiple industries from an analog to a digital format. According to Barrett, â€Å"Communication is going digital. Entertainment is going digital. We are able to bring our expertise into different areas where we really had no unique capability before. Supporting this announcement, Intel introduced a chip based on a new technology called WiMax that could be used to deliver high-speed wireless Internet access throughout a small city for about $100,000, one-tenth the cost of fiber-optic lines. Competition Heats Up MEANWHILE, INTEL’S PC CHIP BUSINESS WAS RUNNING INTO SOME DIFFICULTY. WHEN, IN 2004, INTEL AND HEWLETT-PACKARD RELEASED THE ITANIUM SERVER CHIP THEY HAD JOINTLY DEVELOPED THREE YEARS EARLIER, CRITICS CALLED IT â€Å"THE ITANIC. † DELIVERED TWO YEARS LATE AT A COST OF $2 BILLION, THE 64-BIT CHIP PERFORMED MORE SLOWLY THAN INTEL’S OWN 32-BIT CHIP AND SEEMED TO HAVE NO FUTURE. IN FEBRUARY 2004, CEO BARRETT ANNOUNCED THAT THE COMPANY WOULD RECONFIGURE ITS 32-BIT XEON CHIP FOR SERVERS AND ITS PENTIUM 4 FOR DESKTOPS SO THAT THEY COULD HANDLE 64-BIT APPLICATIONS. UNFORTUNATELY, ADVANCED MICRO DEVICES (AMD) HAD ALREADY BEGUN SELLING ITS OPTERON SERVER CHIP IN APRIL 2003. THE OPTERON HAD THE CAPABILITY OF RUNNING BOTH 32-BIT AND 64-BIT APPLICATIONS. SURPRISINGLY, INTEL’S JOINT VENTURE PARTNER HP DECIDED TO SELL SERVERS WITH AMD’S OPTERON CHIP ALONG WITH INTEL’S PRODUCTS. BY DECEMBER 2003, AMD HAD OBTAINED 3. 9% OF THE MAINSTREAM SERVER MARKET AND WAS TAKING AIM AT THE PC MARKET AS WELL. Since 2003, AMD’s chips had been faster, used less power, generated less heat, and cost less than did Intel’s. As a result, Intel’s share of the market in servers fell from almost 100% in 2001 to less than 85% in 2006. Its market share in laptop PCs declined from 88% in 2001 to 86% in 2006. Its share in desktops also dropped from 80% in 2000 to 74% in 2006. Dell, the biggest PC maker in terms of sales, decided in May 2006 to abandon its policy of only using Intel chips in its PCs by offering AMD chips in its computer servers. This was a serious blow to Intel’s continued dominance of the market. AMD was able to make a significant dent in Intel’s market share by focusing its limited resources on microprocessors for PCs and servers and letting others supply the remaining chips. When Intel ran into a parts shortage for its desktop PCs in December 2005, AMD quickly dispatched its sales people to fill the void. AMD-based desktop PCs began to dominate the shelves at Best Buy, Circuit City, and other stores. By mid-2006, AMD held a 26% share of the U. S. server chip market and a 48% share of the multi-core processors, which put at least two chips on a single piece of silicon. As a result, AMD’s gross margin of 58. 6% exceeded Intel’s of 55. 1% during the first quarter of 2006. In response, Intel began offering the first in a family of revamped chips called Core 2. These chips used less energy while offering better performance. Intrigued by AMD’s success, industry analysts wondered if AMD would be able to continue offering innovative products without succumbing to the supply problems that had dogged it in the past. Reinventing the Company IN MAY 2005, CRAIG BARRETT TRANSFERRED THE CEO POSITION TO PAUL OTELLINI AND BECAME CHAIRMAN OF THE BOARD. PAST-PRESIDENT OF INTEL UNDER BARRETT, OTELLINI CONTINUED BARRETT’S STRATEGIC DECISION TO PUSH THE COMPANY INTO MULTIPLE FIELDS WITH NEW CHIP â€Å"PLATFORMS. † PC GROWTH WAS SLOWING. CELLULAR AND HANDHELD DEVICES WERE NOW COMPETING FOR THE PRIMARY SPOT IN PEOPLE’S LIVES. OTELLINI AGREED THAT HE MUST REINVENT INTEL OR FACE A FUTURE OF EVENTUAL DECLINE. THE PC BUSINESS APPEARED TO HAVE REACHED MATURITY. REVENUE GROWTH HAD AVERAGED 13% FROM 2002 TO 2005, BUT ANALYSTS WERE ESTIMATING THAT THE COMPANY’S SALES WOULD ONLY GROW 7% IN 2006 TO $42. BILLION. PROFITS, WHICH HAD BEEN INCREASING ON AVERAGE 40% ANNUALLY FROM 2002 TO 2005, WERE EXPECTED TO RISE ONLY 5% IN 2006 TO $9. 5 MILLION. Ortellini proposed that Intel should not just make PC microprocessors, but should also create many types of chips, as well as software, and then combine them into what he called â€Å"platforms. † Since taking over as CEO, Ortellini had reorganized the company, created busi ness units for each product area, and scattered the processor experts among the units. He added 20,000 people in 2005. Note: Intel’s annual and quarterly reports and SEC filings are available via the company’s web site at www. intel. com. ) Paul Ortellini was the first non-engineer to serve as Intel’s CEO. He put particular emphasis on marketing because he thought that the only way Intel could succeed in new markets was by communicating more clearly what technology could do for customers. This went contrary to the corporate culture in which engineers had been the key players who made ever-faster chips and then let marketers try to sell them. Ortellini created development teams with people having a cross-section of skills. Chip engineers, software developers, marketers, and market specialists now worked together to develop breakthrough innovations. Many engineers were frustrated with the changes and their loss in status. Some of the design specialists who had been working on the Pentium 4 before it was cancelled left Intel for jobs at TI or AMD. Ortellini’s ultimate goal was to provide the manufacturers of everything from laptops and entertainment PCs to cell phones and hospital gear with complete packages of chips and software. The old logo of â€Å"Intel Inside† was to disappear, replaced by an updated Intel logo with a swirl to signify movement and a tagline of â€Å"Leap Ahead. † Meanwhile, the Pentium brand was to be slowly phased out and replaced by Viiv, Centrino, and Core. Intel was on a new path. It was leaving the Grove era behind and moving into uncharted territory. This was not the first time that the company had bet everything on a new strategy. Would Intel succeed with its new strategic direction? How to cite System Administrator, Papers

Importance of Consultation and Stakeholder Management Free Sample

Question: Discuss the Importance of Communication, Consultation and Stakeholder Management, with reference to: 1.Macro Risks2. Micro Risks3. Risks arising from visitor Behaviour and Activities, and Explain how Communication and Consultation Can be Undertaken. Answer: Introduction Will business operations ever operate smoothly in the environment? From the study of several different types of business operations, individuals will find out that there are uncertainties which will hinder them from achieving their goals. These uncertainties are known to as risks. A risk is defined as uncertainty in the business regarding the companys objectives. Risks include staff strikes, the crisis of the cash flows, security issues, weather among several others. For the firm to pick the desired direction, there is the need to address the issues arising from risk management (National Research Council, 2013). Risk management refers to the process of coordinating a firms activities to control risks which are likely to occur or have happened in the business process (Waldron and Kassing, 2016) A successful risk management entails several things which include a critical analysis of the environment. The environment is what decides whether organizational goals will be achieved for after all it is the one supporting the production factors which are land, labor, market, capital, entrepreneur, and several others. Some of the critical elements in the risk management process of a firm are consultation, communication and stakeholder management (Aswathappa, 2014). The importance of Communication, consultation and stakeholder management in reference to: Macro risks Macro risks arise due to political actions in the country where the business is located and have the ability to affect all the foreign operations of a firm. Some macro risks might come from events which the government does not have any control. Every business activity has financial, ethical and legal obligations to perform. Communication and consultation are very efficient in making sound choices so that a firm does not fail to fulfill these requirements. Communication is paramount in solving the macro risks. For instance, a company running international activities in another nation is at a high risk of macro-risks, through communication via different platforms like the social media, television, radio and several others, the investors will be able to know the possible risks they are likely to face in a given business year (Sharan, 2016). For example, if a company decides to operate in a nation like Britain, communication will help them to know the tax requirements and any other gover nment activities likely to hinder their development. What happens when a firm is not aware of the macro risks? The only way to go is to seek consultation from the existing firms in that particular nation. From their advice, managers and stakeholders can make positive choices to counter the possible risks in the new environment. Communication is essential for the provision of information in the risk department of any firm. Everything in a firm rely on communication to move forward. Micro risks For a micro risk, not all businesses are affected. They include implementation of strict environmental laws. Such regulations will affect only a few industries which engage in cumbersome production processes like manufacturing of goods where much pollution is involved (Symposium on Environmental Change and Human Health, 2013). Industries such as the service industries cannot be affected by such laws. It is through communication that a firm is made aware of the rules governing certain industries hence prepare for such risks suppose they occur. Nevertheless, through communication, management is informed of the micro risks in a foreign land and hence engage in proper preparation to counter the risks. To understand the possible hazards, the need for communication and consultation are very high. An individual cannot solve a problem which he/she is not familiar with. Through information, management can analyze the costs likely to be incurred in controlling the risks. This helps them to com e up with strategies to aid in countering the micro-risks, for instance, in the case of government laws regulating production activities which lead to hazards like environmental degradation, managers will be able to bring up measures to control pollution. Such risks will not befall them even if the government makes such implementations. The significant role which communication and consultation play is making the risk information readily available. Information is the best weapon in the decision-making process. It is what will either lead to the success or failure of an organization. If the right information is at hand, then risk management becomes a simple challenge to deal with. After obtaining such crucial information, it is the role of the managers to disseminate it to the concerned departments of the company. How do they use such information to solve the micro and macro risks? Meetings can be held for consultation. Members of the enterprise, more especially the management can consult each other on how they will use the information they have obtained to prepare the organization for risks. Bringing different ideas into consultation is crucial. It yields the best course for problem-solving. If employees are also involved in contributing their opinions, the best course of action will be obtained. Almost every production activity taking place in a company affects the employees, and so are the decisions made. Employees are the ones who ensure that ethics is put to use. Most companies present this information even in the consumer products. How many times have you bought goods in which you find the cost is attached and the tax breakdown indicated? When you buy products and provided with receipts, take a good look at the price breakdown, you will notice that different taxes are included in it. Tax forms part of the macro risks of a company. When companies levy heavy taxes on goods, manufacturers tend to raise prices so that they can recover the money used to pay for taxes. But how is the tax information useful to the consumer? Consumers form the biggest part of the organization, without them businesses may close down. When prices rise due to taxation, people might start feeling overexploited, they will see it as unethical (Food, 2014). Providing them with the tax information will help them to understand that the government is the one behind the increased costs. Instead of complaining to the company, they will raise their issues to the government to reduce the tax charged on manufacturers. The risk of losing reputation to the clients is thus avoided (Bedell and Lennox, 2015). The stakeholders of a company play a great role in a company, which involves the Risk management process. They finance and run the business (Gossy, 2014). Stakeholders should pay particular attention to the macro and micro risks likely to face their organization. The focus will include putting money aside for risk control, forming a team among them which will be responsible for handling risks and investing in research will aid in identifying possible future risks. Knowing potential risks enables one to prepare for the eventual line of action. This makes the stakeholders be so crucial in the risk management process (Kellermann, Haan and Vries, 2013). At some point, company stakeholders can choose to select their representatives in the government to help them overcome over-exploitation by the government laws which might be passed to favor few individuals. The ambassadors will ensure that there are equity and equality in the laws. Nevertheless, the optimum method of countering the risks can be made by the stakeholders. Stakeholders will come up with a strategy to minimize the losses due to the present risk. The stakeholders are always aware that the reason behind risk control is to reduce the loss of assets. The stakeholders also do evaluation of the risk (Borghesi, Gaudenzi and Borghesi, 2013). 3.Risks arising from visitor behavior and activities Some of the risks which may arise from visitors behavior and activities include the poor presentation of the organization to the public, sharing the companys crucial information with other people or competitors, negative attitudes and beliefs among others (Lundgren and Mcmakin, 2013). It is through communication that such visitors get private information of a company. There is, therefore, the need to control communication between the stakeholders and visitors in the workplace. The organization should set a culture which will prevent employees or any staff member from sharing some information with the public (Golub and Tilman, 2015). When a visitor leaks out certain information to the public regarding its products, clients will turn away from the products if the message is defaming. In the case where visitors give out a positive image of the organization, the company will gain more clients. In the event of defamation, the company can employ communication strategies to solve the problem (Beaver and Parker, 2015) For instance, the management stakeholders can post messages to counter the visitors message to the people. Another way to avoid such risks is to share organizational information with few people only, for instance, managers only (Waldron and Kassing, 2016). Nevertheless, before sharing any information to a visitor, it is nice to consult the entire management. Conclusion There are so many methods of managing risks in organizations (Alkuwaiti, 2015).They include sharing the risk, retaining the risk, avoiding the risk, changing the consequences likely to be brought about by the risk and so many others. It is the role of the stakeholders and management to invest and chose the most efficient method to manage the micro, macro and risks likely to be brought about by visitors (Osmani, 2015). Some factors such as financial viability, reputation, and personal safety should be put into consideration when determining the method of risk management (Lam, 2013). References Waldron, D. V. R., Kassing, D. J. W. (2016). Managing Risk in Communication Encounters: Strategies for the Workplace. Thousand Oaks, Sage Publications. https://public.eblib.com/choice/publicfullrecord.aspx?p=996318 Sharan, V. (2016). International business: Concept, environment and strategy. Delhi, Pearson Education Aswathappa, K. (2014). International business. New Delhi, Tata McGraw Hill Education Kellermann, A. J., Haan, J. D., Vries, F. D. (2013). Financial supervision in the 21st century Golub, B. W., Tilman, L. M. (2015). Risk management: approaches for fixed income markets. New York, John Wiley Sons Symposium on Environmental Change and Human Health, Lake, J. V., Bock, G., Ackrill, K. (2013). Environmental change and human health. Chichester, Wiley Beaver, W. H., Parker, G. G. C. (2015). Risk management: problems solutions. New York, McGraw-Hill. Borghesi, A., Gaudenzi, B., Borghesi, A. (2013). Risk management: how to assess, transfer and communicate critical risks. Milan, Springer. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=537820. Lundgren, R. E., Mcmakin, A. H. (2013). Risk communication: a handbook for communicating environmental, safety, and health risks. https://public.eblib.com/choice/publicfullrecord.aspx?p=1192824. Waldron, D. V. R., Kassing, D. J. W. (2016). Managing Risk in Communication Encounters: Strategies for the Workplace. Thousand Oaks, SAGE Publications. https://public.eblib.com/choice/publicfullrecord.aspx?p=996318 Gossy, G. (2014). A Stakeholder Rationale for Risk Management: Implications for Corporate Finance Decisions. Wiesbaden, Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage. https://public.eblib.com/choice/publicfullrecord.aspx?p=748780. Lam, J. (2013). Enterprise risk management: from incentives to controls. Hoboken, N.J., Wiley. https://www.books24x7.com/marc.asp?bookid=11241 Osmani, S. S. (2015). The process of identifying key stakeholders in pluvial flood risk management: the case study of the London Borough of Redbridge Alkuwaiti, A. J. (2015). Study guide for the PMI Risk management professional exam. United Arab Emirates, Abdulla J. Alkuwaiti National Research Council (U.S.). (2013). Improving risk communication. Bedell, J. R., Lennox, S. S. (2015). Handbook for communication and problem-solving skills training: a cognitive-behavioral approach. New York, J. Wiley. Joint Fao/Who Expert Consultation On Risk Assessment Of Microbiological Hazards In Food. (2014). Joint FAO/WHO Expert Consultation on Risk Assessment of Microbiological Hazards in Food, Rome, 17-21 July 2000. Rome, Food and Agriculture Organization of the United Nations

Spiders Essays (1290 words) - Spider Anatomy, Spider,

Spiders Spiders This report deals with testing the toxicity of certain chemicals on spiders, and determining the toxicity by how it affects it's ability to weave it's web. This report contains research on the four chemicals (benzedrine, chloral hydrate, caffeine, and alcohol) as wellas the spiders and their webs. Spiders are of course found in the class Arachnidia, which also contain mites, scorpions, and other arthropods. The order which spiders are classified under is called Araneae, a word of Latin origin. Most spiders are land dwelling, but some can be aquatic. Those that are aquatic spend most of their lives in or around water. Spiders can live in a vast amount of different places around the world. Jumping spiders have been collected on Mt. Everest at a height of 22,000 feet, the highest elevation at which any animal has been collected (Orkin, Insect Zoo 1). Adult species vary greatly in size, which is a contributing factor in the prey they choose, and also the way they catch this prey. Spiders range from less than three hundredths of an inch to more than 10 inches. All spiders are carnivorous in their eating habits, insects being first on their menu. Spiders usually catch live animals because the movement of the prey attracts its attention. Some spiders have poor vision, and rather depend on the movement of it's web to locate an insect. (Orkin, Insect Zoo 2). The prey is usually wrapped in silk before the spider injects the venom to kill it. Yet the larger the spiders, the larger its prey. Some spiders have been known to kill vertebrate animals, such as fishing spiders, who thrive on small fish, or bird spiders, feeding on small birds from South America, as well as a variety of lizards. Some species have even been known to attack snakes. When food is scarce, mainly during winter months, spiders have no trouble have no trouble with food, most can go months without eating. A spider's structure is irregular when compared to other animals, yet similar to those of other arachnids. An arachnid is of course classified on the number of it's legs, which happens to be eight. Spiders have two main body regions: the cephalothorax and the abdomen . The cephalothorax consists of the head and the thorax, which are fused together. Insects have three main body regions, a head, thorax, and abdomen. Other arachnids have those two regions connected through a broad waist. All spiders also have simple eyes, lacking compound eyes only found in insects. Spiders can have many pairs of eyes however, this number often reaches four. Spiders do not have an antenna either. (Orkin, Insect Zoo 6) Many spiders secrete a fluid in their posterior abdomens which is later extruded as a silk. This fibrous protein is used to weave webs, snares, shelters, and/or egg sacs. A spider uses fingerlike spinnerets to disperse this silk. Most spin more than one kind of silk to customize its web, or to just fit its purpose. For example, the spider makes some parts of its web not sticky so that it can run across it and not get caught. Another source says that spiders first lay down a type of silk known as ?dry thread?, with which they weave a ?dry spiral. Once this is completed, the spider lays down a sticky spiral of thread and goes on to eat the dry one. The sticky spiral must be replaced every couple days because it loses its ?stickiness.? Some scientists suggest that the pattern of an orb web (most common type of web used by spiders) is designed to attracted insects. These webs are thought to produce patterns that resemble those reflected by numerous flowers in UV light. Since insects only see in UV light, they might as well fly into a trap (Lyons, Spider Silk 1). Spider silk has been recognized for centuries as a high quality fiber. A few pairs of stockings and gloves have been made from the silk as early as the 16th century. Various attempts have been made to produce it commercially, yet have failed. New efforts are currently under construction as more people are finding new ways to use a strong, elastic fiber. A few of these

Hacer Conjugation in Spanish, Translation, Examples

Hacer Conjugation in Spanish, Translation, Examples One of the most common verbs in Spanish, hacer, which means to make or to do, is highly irregular. This article demonstrates hacer conjugations in the present, past and future indicative, the present and past subjunctive, the imperative, and other verb forms. When conjugating hacer, the a in the stem sometimes changes to e or i, and the c sometimes changes to z or g. The only other verbs that follow the same conjugation pattern are those derived from it, such as contrahacer (to copy or to counterfeit), deshacer (to unmake or undo), and rehacer (to remake or redo). Using the Verb Hacer The verb hacer generally means to do or to make, but it can also be part of other useful expressions. For example, it can mean ago, as in duration of time. Hence, the phrase hace 10 aà ±os means ten years ago, and hace cinco minutos means five minutes ago. The verb hacer is also used to talk about the weather. For example, hace frà ­o means it is cold. You can make the same construction with hace calor, hace viento, hace fresco, etc. (it is hot, windy, cool, etc.). Hacer Present Indicative In the present indicative tense, the only irregular conjugation of hacer is the first person singular (yo). Yo hago I make Yo hago la tarea todos los dà ­as. Tà º haces You make Tà º haces la comida para la familia. Usted/à ©l/ella hace You/he/she makes Ella hace artesanà ­as hermosas. Nosotros hacemos We make Nosotros hacemos ejercicio en el gimnasio. Vosotros hacà ©is You make Vosotros hacà ©is las compras en la tienda. Ustedes/ellos/ellas hacen You/they make Ellos hacen la cama todos los dà ­as. Hacer Preterite Indicative Notice that in the preterite tense, the a in the stem of hacer changes to an i. These are all irregular forms. Yo hice I made Yo hice la tarea todos los dà ­as. Tà º hiciste You made Tà º hiciste la comida para la familia. Usted/à ©l/ella hizo You/he/she made Ella hizo artesanà ­as hermosas. Nosotros hicimos We made Nosotros hicimos ejercicio en el gimnasio. Vosotros hicisteis You made Vosotros hicisteis las compras en la tienda. Ustedes/ellos/ellas hicieron You/they made Ellos hicieron la cama todos los dà ­as. Hacer Imperfect Indicative The imperfect tense is conjugated regularly, using the stem hac plus the imperfect ending for -er verbs (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). Remember that the imperfect can be translated as was making or used to make. Yo hacà ­a I used to make Yo hacà ­a la tarea todos los dà ­as. Tà º hacà ­as You used to make Tà º hacà ­as la comida para la familia. Usted/à ©l/ella hacà ­a You/he/she used to make Ella hacà ­a artesanà ­as hermosas. Nosotros hacà ­amos We used to make Nosotros hacà ­amos ejercicio en el gimnasio. Vosotros hacà ­ais You used to make Vosotros hacà ­ais las compras en la tienda. Ustedes/ellos/ellas hacà ­an You/they used to make Ellos hacà ­an la cama todos los dà ­as. Hacer Future Indicative The verb hacer is irregular in the future tense. Its conjugation starts with the form har-. Yo harà © I will make Yo harà © la tarea todos los dà ­as. Tà º hars Youwill make Tà º harsla comida para la familia. Usted/à ©l/ella har You/he/shewill make Ella har artesanà ­as hermosas. Nosotros haremos Wewill make Nosotros haremos ejercicio en el gimnasio. Vosotros harà ©is Youwill make Vosotros harà ©is las compras en la tienda. Ustedes/ellos/ellas harn You/theywill make Ellos harn la cama todos los dà ­as. Hacer PeriphrasticFuture Indicative The periphrastic future is formed using the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive hacer. Yo voy a hacer I am going to make Yo voy a hacer la tarea todos los dà ­as. Tà º vasa hacer You aregoing to make Tà º vasa hacer la comida para la familia. Usted/à ©l/ella vaa hacer You/he/shegoing to make Ella vaa hacer artesanà ­as hermosas. Nosotros vamosa hacer We aregoing to make Nosotros vamos a hacer ejercicio en el gimnasio. Vosotros vaisa hacer You aregoing to make Vosotros vaisa hacer las compras en la tienda. Ustedes/ellos/ellas vana hacer You/they aregoing to make Ellos vana hacer la cama todos los dà ­as. Hacer Present Progressive/Gerund Form The equivalent of the English -ing form, gerund or present participle, is the -ando or -iendo form in Spanish. The gerund for hacer is formed regularly, using the ending -iendo. Present Progressive of Hacer est haciendo She is making Ella est haciendo artesanà ­as hermosas. Hacer Past Participle The past participle for hacer is irregular: hecho. One of the main uses of the past participle is to form compound tenses such as the present perfect. Present Perfect of Hacer ha hecho She has made Ella ha hecho artesanà ­as hermosas. Hacer Conditional Indicative The conditional tense is used to talk about possibilities, and is translated to English as would verb. For example,  ¿Quà © harà ­as por tus hijos? (What would you do for your children?). In the conditional indicative, the verb hacer is irregular and uses the stem har-. Yo harà ­a I would make Yo harà ­a la tarea todos los dà ­as si tuviera tiempo. Tà º harà ­as Youwould make Tà º harà ­as la comida para la familia si supieras cocinar. Usted/à ©l/ella harà ­a You/he/shewould make Ella harà ­a artesanà ­as hermosas si pudiera. Nosotros harà ­amos Wewould make Nosotros harà ­amos ejercicio en el gimnasio, pero es muy caro. Vosotros harà ­ais Youwould make Vosotros harà ­ais las compras en la tienda, pero es ms fcil por Internet. Ustedes/ellos/ellas harà ­an You/theywould make Ellos harà ­an la cama todos los dà ­as, pero se les olvida. Hacer Present Subjunctive The present subjunctive is used to talk about doubts, desires, emotions, recommendations, or other subjective situations. Que yo haga That I make La maestra pide que yo haga la tarea todos los dà ­as. Que tà º hagas That you make Tu hijo quiere que tà º hagas la comida para la familia. Que usted/à ©l/ella haga That you/he/she make El vendedor requiere que ella haga artesanà ­as hermosas. Que nosotros hagamos That we make El mà ©dico sugiere que nosotros hagamos ejercicio en el gimnasio. Que vosotros hagis That you make El cocinero sugiere que vosotros hagis las compras en la tienda. Que ustedes/ellos/ellas hagan That you/they make La abuela espera que ellos hagan la cama todos los dà ­as. Hacer Imperfect Subjunctive The imperfect subjunctive is used in similar situations as the present subjunctive, but in the past. There are two options for conjugating the imperfect subjunctive. Option 1 Que yo hiciera That I made La maestra pedà ­a que yo hiciera la tarea todos los dà ­as. Que tà º hicieras That you made Tu hijo querà ­a que tà º hicieras la comida para la familia. Que usted/à ©l/ella hiciera That you/he/she made El vendedor requerà ­a que ella hiciera artesanà ­as hermosas. Que nosotros hicià ©ramos That we made El mà ©dico sugirià ³ que nosotros hicià ©ramos ejercicio en el gimnasio. Que vosotros hicierais That you made El cocinero sugirià ³ que vosotros hicierais las compras en la tienda. Que ustedes/ellos/ellas hicieran That you/they made La abuela esperaba que ellos hicieran la cama todos los dà ­as. Option 2 Que yo hiciese That I made La maestra pedà ­a que yo hiciese la tarea todos los dà ­as. Que tà º hicieses That you made Tu hijo querà ­a que tà º hicieses la comida para la familia. Que usted/à ©l/ella hiciese That you/he/she made El vendedor requerà ­a que ella hiciese artesanà ­as hermosas. Que nosotros hicià ©semos That we made El mà ©dico sugirià ³ que nosotros hicià ©semos ejercicio en el gimnasio. Que vosotros hicieseis That you made El cocinero sugirià ³ que vosotros hicieseis las compras en la tienda. Que ustedes/ellos/ellas hiciesen That you/they made La abuela esperaba que ellos hiciesen la cama todos los dà ­as. Hacer Imperative The imperative mood is used to give direct commands. There are both positive and negative commands. Notice that the second person singular command haz is irregular. Positive Commands Tà º haz Make!  ¡Haz la comida para la familia! Usted haga Make!  ¡Haga artesanà ­as hermosas! Nosotros hagamos Let's make!  ¡Hagamos ejercicio en el gimnasio! Vosotros haced Make!  ¡Haced las compras en la tienda! Ustedes hagan Make!  ¡Hagan la cama todos los dà ­as! Negative Commands Tà º no hagas Don't make!  ¡No hagas la comida para la familia! Usted no haga Don't make!  ¡No haga artesanà ­as hermosas! Nosotros no hagamos Let's not make!  ¡No hagamos ejercicio en el gimnasio! Vosotros no hagis Don't make!  ¡No hagis las compras en la tienda! Ustedes no hagan Don't make!  ¡No hagan la cama todos los dà ­as!

Legal problem question Essay Example | Topics and Well Written Essays - 1500 words

Legal problem question - Essay Example The aforementioned details should be fulfilled during the first 6 weeks of the contract, as stipulated in it. It is noteworthy that prior to the execution of the contract, Amy advised the Blundell sisters that she had entered into a lot of contracts in the music industry and that she has the capacity to â€Å"really make them known in Queensland, Australia and the world†. However, the contract is already on its seventh (7th) week but none of the provisions in the contract has been accomplished. Worse, Amy has a falling out with the head of Australia’s biggest country record label rendering it unlikely for the sisters to secure an album as scheduled in their contract. It is therefore the Blundell sisters’ problem what to do with the contract they have with Amy knowing that she failed to fulfill its provision and is seemingly impossible to ever accomplish all the other salient portions of it. The termination of the contract is the most likely solution to this probl em. ... Under a contract, the parties involve would be consist of a promisor, who makes a promise, and a promisee, who is the recipient of the promise.1 Case at hand is a type of formal contract. The main elements in any binding contract would the intention to go into a binding legal relation by the parties involved, the agreement or the offer and its acceptance, the contract’s consideration, which is a promise or an act by a party in exchange for the other party’s act or promise, and finally, a genuine consent by the parties involved. When these elements are proven to exist, it can therefore be declared that the contract is binding. There are many ways to void a contract, e.g., mistakes, duress, unconscionability, undue influence, etc. This paper will however focus only on the pertinent legal actions possible for the aggrieved party to terminate and void the contract from the promisor. The Contract Law provides for the voiding of a contract by reason of misrepresentation. A mi srepresentation is made if there are statements made before the execution of the contract that led to its formation. The representation made by one party is done to induce the other party to agree to enter into contract, thus making it a false representation. Misrepresentations can become cause for action leading to breach of contract or misleading conduct among others. There are three categories of misrepresentation two of the applicable ones are the fraudulent and the negligent misrepresentation. The former refers to the maker of the statement who purposefully or recklessly made an untrue statement that resulted into the execution of the contract. The latter is based on the

Visit to the Museum of Modern Art Essay Example | Topics and Well Written Essays - 750 words

Visit to the Museum of Modern Art - Essay Example The essay "Visit to the Museum of Modern Art" analyzes visit to Museum of Modern Art. The museum’s archive has a restaurant and relevant materials of explaining modern art. â€Å"The Museum of Modern Art† was an idea developed by â€Å"Abby Aldrich Rockefeller, Lillie Bliss and Mary Quinn† in 1928. At first, the museum was on the twelfth floor of Heckscher structure in Manhattan in a six-roomed gallery, and within a period of ten years, it had moved to three dissimilar locations. At first, Abby’s husband was against the idea of opening up MoMA hence refusing to offer funds to support the artwork, thus forcing the initiators to seek funds from other sources. By 1935, the museum had various artworks from different artists such as Vincent Van Gogh, which promoted it, turning it to be a success. During 1940, the museum become famous internationally after Picasso held a concert with the Art Institute of Chicago. In 1939, Nelson Rockefeller was the museumâ€℠¢s president who highly participated in the investigation and foundation of publicity, acquisition and its expansion. In 1948, David Rockefeller became the new leader of the museum. In 1997, an architect called Yoshio Taniguchi executed and designed the current museum, which re-opened in 2004. Up to date, the museum is very famous around the globe enticing many visitorsevery year hence boosting the country’s economy. It has both countrywide and global programs that oblige the public by offering them with loans, video libraries and circulating films. among others (Umland 42). Globally, many people value The Museum of Modern Art because it has rich and many assortments of modern art works representing a comprehensive and panoramic modern museum. People consider it to entail the most current Western masterpieces Worldwide. It contains over 150,000 individual art performances for various artists Worldwide. It also contains 22, 000 films together with 4 million film stills. In par ticular, the museum contains very important and famous works; for example, â€Å"the Starry Night performed by Vincent Van Gogh, The Persistence of Memory by Salvador Dali, The Dance by Henri Matisse and Love Song by Giorgio De Chirico† (Umland 47). In addition, the museum is prominent of European and American performers such as Georges Braque, Edward Hopper, David Smith and Jackson Pollock among others. The museum is famous for having the best art photography Worldwide, which were designed by Edward Steichen and John Szarkowski. They also have a good collection of movies such as the Citizen Kane and Vertigo designed under the name of â€Å"Museum of Modern Art Department of Film† (Umland 47). The museum has the architecture and design department formed in 1932 as the World’s first department of architecture and design. It contains over 28,000 architectural and design works, which includes the drawings together with a photograph. It contains the following perman ent collections, 150, 000 paintings, monuments, sketches, designs, photographs, architectural models and other design objects. It has more than 22, 000 films, videos, film stills, scripts, historical documents and scripts among others. It has a library that contains artist books and periodicals, its archives have over 2, 500 historical documents and photographs (Umland 51). I have visited different museums, but I found MoMA to be a very high-class museum because it has modern art exhibits worth paying a visit. The museum

Introduction Of Swot Analysis Marketing Essay

Introduction Of Swot Analysis Marketing Essay SWOT analysis is approach for auditing a business organization and its environment where it operates. Generally SWOT analysis is the initial stage of planning that helps policy makers and marketers to identify and focus on key issues. The acronym for SWOT is strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal SWOT factors (MarketingTeacher.Com, 2013). Opportunities and threats are external SWOT factors. A strength is considered as positive internal factor. A weakness is considered as a negative internal factor. Similarly, an opportunity is considered as a positive external factor and finally a threat is known as a negative external factor (Ireland, Hoskisson, Hitt, 2008). Apart from understanding the business environment, another function of SWOT analysis is to turn companys weaknesses into strengths and threats into opportunities. Moreover it allows management to integrate internal strengths with external opportunities. Theoretically SWOT analys is is that simple. It is expected from SWOT analysis that the outcome should create value for customers and help to get competitive advantage (MarketingTeacher.Com, 2013). C:UsersKhayyamDesktopSWOT_MAS_NaifSWOT intro.jpg Figure: SWOT analysis framework, Data Source: (MarketingTeacher.Com, 2013) 3.1 Strengths: Strengths refer to those characteristics of a particular business which are unique and give the company advantage over competitors (Ireland, Hoskisson, Hitt, 2008). For example, a company might have specialist marketing expertise or the company produces new and innovation product and services e.g. Apple I phone, the company might be strategically located, the company may produce best quality and top value for money products or services e.g. Rolls Royce cars, or any other aspect of business which is unique and hard to imitate for competitors would be considered as an strength of the company. If the company has special capabilities, powerful human resource e.g. Google employees, Unique Selling Point e.g. Google Nexus 7- best hardware releases on a tablet PC, powerful financial position e.g. Wal-Mart financial capabilities, economy of scale and global reach e.g. McDonalds and KFC etc. above mentioned qualities can be termed as strengths of a company. Each of these strengths creates pri ce inelasticity and generate loyal customer base (MarketingTeacher.Com, 2013) (Ireland, Hoskisson, Hitt, 2008). 3.2 Weaknesses: Weaknesses refer to those characteristics that creates completive disadvantage situation for the business (Ireland, Hoskisson, Hitt, 2008). For example a company may produce good quality products but due to lack of marketing expertise the company may suffer e.g. in February 2011, HOME DEPOT had to close operation in China (Bhasin, 2012), the company may offer undifferentiated products or services e.g. PC hardware market, the company may be located in inappropriate location, the company may produce poor quality goods or services e.g. Chinese brand-less electronics companies which produces inferior goods, damaged reputation e.g. Dominos you tube scandal 2009 (Clifford, 2009). These negative internal factors can be termed as weaknesses of a company. These factors often play a negative role in companys performance and achievements. A company should continuously try to convert its weaknesses to strengths. Sometimes big successful businesses suffer due to inappropriate market strategies a nd damaged reputations (MarketingTeacher.Com, 2013) (Ireland, Hoskisson, Hitt, 2008). 3.3 Opportunities: Opportunities are positive external factors which a company can capitalize to gain competitive advantages (Ireland, Hoskisson, Hitt, 2008). For example a company can explore a developing market such as internet e.g. UK retailer predicted that online shopping would be a popular choice in near future so they respond to this change of need (CIPS 2010). Mergers, joint ventures or strategic alliances help a company to generate bigger financial resources and allow the companies to explore more markets e.g. the merger of GlaxoSmithKline plc (GSK), the company can find out new market segments that offer greater profits e.g. McDonalds targeted children to market its product which was unique marketing strategy at that time. The company can explore a new international market for further expansion. These external factors are known as opportunities which allow a company to integrate its internal strengths with external opportunities for greater profitability (MarketingTeacher.Com, 2013) (Ireland , Hoskisson, Hitt, 2008). 3.4 Threats: Threats are considered those external elements which may generate trouble for the business. A company should apply its strengths or try to build new strengths to minimize the risks of external threats. For example a new competitor in the existing market e.g. entrant of Google in electronics gadget manufacturing market possesses threats for existing market leaders like Samsung, Apple or HTC. Price war is a common practice in extreme competitive businesses where switching cost is very low e.g. fast food industry. When a competitor launches new and innovative products that possesses threats for others e.g. innovation of Windows by Microsoft. Additionally competitors access to superior supply channels, financial distress situation new tax and legislative changes are considered as threats (MarketingTeacher.Com, 2013) (Ireland, Hoskisson, Hitt, 2008). Bibiliography: Bhasin, K. (2012). Home Depot Gives Up And Closes The Last Of Its Big Box Stores In China. Retrieved 3 14, 2013, from Business Insider: http://www.businessinsider.com/home-depot-gives-up-and-closes-the-last-of-its-big-box-stores-in-china-2012-9 CIPS. (2010). Case Study Analysis Marks Spencer (MS). Retrieved 3 14, 2013, from CIPS: http://profex.co.uk/secureassets/files/MS Analysis.pdf Clifford, S. (2009). Video Prank at Dominos Taints Brand. Retrieved 3 14, 2013, from The New York Times: http://www.nytimes.com/2009/04/16/business/media/16dominos.html?_r=0 Ireland, R. D., Hoskisson, R. E., Hitt, M. A. (2008). The Management of Strategy Concepts and Cases. Canada: Cengage- Learning. MarketingTeacher.Com. (2013). SWOT Analysis. Retrieved 3 14, 2013, from MarketingTeacher.Com: http://www.marketingteacher.com/wordpress/swot-analysis/

A Passage Taken From the Film ‘Trainspotting’ Essay

The passage is taken from a film ‘Trainspotting’, and is therefore a scripted piece. In a situation like this situation in ‘real life’, there would undoubtedly have been interruptions on numerous occasions; however, being a scripted piece, there were no overlaps; the entire passage is in the form of turn taking. In ‘real life’, we all know that we should turn take, but we often break this rule. People break this rule when they are angry, when they are enthusiastic about the issue, or if they want to add to what the other person is saying. Another feature of the passage illustrating that this is a scripted piece, is the fact that there are no self-clarifications. The dialogue is more carefully and logically structured than if it was spontaneous speech. To understand the nature of this passage, one must first understand the context of the piece. Spud is an unemployed ‘bloke’ going to an interview, unbeknown to the interviewers that he does not in fact want the job. Previous to the interview, Spud had taken ‘speed’, which meant that in the interview he is behaving completely inappropriately. An interview should be held formally, and while the two men and the woman interviewing Spud try to keep this business formal, Spud makes three crucial mistakes. Firstly, he is acting as if they were ‘mates’, by using very chatty language; secondly, he says approximately 100 words, explaining that he had lied in his original application, but how he thinks that it was alright because it apparently was not important; and thirdly, because he has taken ‘speed’, he is talking extremely fast, with few pauses for breath, which suggests to an interviewer that he is nervous, and creates the effects that t he ‘speed’ would have had on him. An example of all three of these things, is when Spud says â€Å"No, actually I went to Craignewton but I was worried that you wouldn’t have heard of it so I put the Royal Edinburgh College instead, because they’re both schools, right, and we’re all in this together, and I wanted to put across the general idea rather than the details, yeah?† (Spud) Throughout the passage, Spud sets the agenda, and even when the interviewers ask questions, |Spud’s answers change the direction of the speech. An example of this, is when Spud says that he loves all people, including beggars, and then the conversation continues: â€Å"Homeless people?† (Woman) â€Å"No, not homeless people. Beggars, Francis Begbire – one of my mates. I wouldn’t say my best mate, I mean, sometimes the boy goes over the score, like one time when we – me and him – were having a laugh and all of a sudden he’s fucking gubbed me in the face, right.† (Spud) This shows how Spud is the one who sets the discussion topic. The original question from Man 2 was about what attracted Spud to the leisure industry, and from that, the conversation moved onto one of Spud’s ‘mates’. Spud setting the agenda, shows that Spud has the power, which is not in keeping with the stereotypical interview. Normally, the interviewer would have the power, not the interviewee. Spud begins the dialogue, aswell as ending it. He has the most words, and he speaks most frequently. Although having the most words and speaking most frequently does not alone guarantee the power to that character, along with setting the agenda, it is clear that Spud has it. He uses many declaratives, and many rhetorical questions, especially in his first speech, which is also evidence that he has the power. Examples of declaratives are â€Å"No problem. Whatever you say, man. You’re the man, the governor, the dude in the chair, like.† (Spud) Apart from just being a declarative, this is also a classic example of the informal language used throughout the passage by Spud. Words such as â€Å"man† and â€Å"dude† are informal and chatty, and not in the correct context to what an interview should be. An example of rhetorical questions used by him, are â€Å"People get all hung up on details, but what’s the point?† â€Å"Does it matter?† â€Å"What’s important is that I am, right?† (Spud) After his first ‘outburst’, Man 1, the interviewer, tries to obtain the power, by addressing Spud as Mr Murphy, which is very formal, and by using an interrogative. â€Å"Mr Murphy, do you mean that you lied on your application?† (Man 1) In reply to his question, Spud replies, â€Å"Only to get my foot in the door.† (Spud) This is not what Man 1 would have been expecting his answer to be. Most likely, he would have expected him to try and ‘wriggle out of’ having to say that he lied on his application. However, Spud does not do this. He out rightly admits that he lied. He is brutally honest, and because of this, Spud retains the power. This recurs periodically throughout the passage, and each time Man 1 tries to gain the power, he fails. At the end of this passage, Man 1 uses a declarative statement to end the interview, â€Å"Thank you Mr Murphy. We’ll let you know† (Man 1) If the interview had ended here, then it would have ended with Man 1 having the power. However, after this, Spud goes on to say, â€Å"The pleasure was mine. Best interview I’ve ever been to. Thanks.† (Spud) Because of this, Spud makes it seem as if the interview was ended on his terms, so he once again has the power, meaning that he had it throughout the entire interview. In summary, Spud has the power throughout the interview, all the while, the interviews are trying to gain it, which is what an interview typically entails. Using many techniques, the writer has made it so that Spud keeps the power right the way through the passage. Spud sets the agenda, and makes it impossible for the interviewers to be impressed by his antics; which is overall, exactly what he wants.

Meeting Customer Needs

Content 1. 0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. 0 Identification and Analysis of the Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2. 1 The Problem of NBAstore-eu†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2. 2 Marketing analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2. 1 Products Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 2. 2. 2 Price & Promotion Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 4. 0 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 1. 0 Introduction Today’s connected consumers have become far more dif? ult to please. A study by Gartner (2010), Inc, a technology research company, found that a majority of consumers rely to some extent on social networks to guide them in their purchase decisions. This ability to compare competing services and products and interact rapidly with other customers has intensi? ed competition in virtually every market. According to Peters (1987), marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future.The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. Customer expectations are beliefs about service delivery that serve as standards or reference points against which performance is judge d. Because customers compare their perceptions of performance with these reference points when evaluating service quality, thorough knowledge about customer expectations is critical to services marketers. Knowing what the customer expects is the first and possibly most critical step in delivering good quality service.Being wrong about what customers want can mean losing a customer’s business when another company hits the target exactly. Being wrong can also mean expending money, time and other resources on things that do not count to the customer. Being wrong can even mean not surviving in a ? ercely competitive market (Woodruff, 1987). With the popularity of sports increasing rapidly among the youth of today, the businessmen have devised several different means of boosting their business with the help of the sports.One such way is the manufacturing and sale of sports merchandise, that includes articles like shoes, socks, bags and jerseys that are worn by the popular sportsme n. The game of basketball has also not remained untouched of such aspects. After years of having to search high and low for basketball gear, or pay extortionate shipping fees to get goods sent over from the US, the NBA has announced a new online store will be launched for international customers. NBAstore-eu has been launched in September, 2012, featuring a wide range of NBA-branded goods (NBAstore-eu, 2012).The site is available in English, French, Italian and Spanish with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will further enhance the e-commerce retail experience (NBAstore-eu, 2012). This report is to find out a discrepancy is there between what the customer would like and what the NBAstore-eu is providing. This report is from operations and marketing aspects to identify and analyse the problems which might cause the discrepancy.In the end, the report is going to give some recommendations to improve the match between expectation and delivery. 2. 0 Identification and Analysis of the Problems 2. 1 The Problems of NBAstore-eu NBAstore. eu is aiming to put an end to the days that fans only can buy official jerseys or team products from NBAstore in the USA and pay a lot of delivery fees (NBAstore-eu, 2012). On the other side, the fans of NBA in Europe are the target customers of NBAstore-eu, what the expectation of customers is to get the varieties of products from NBAstore-eu and pay less delivery fees to support their favourite team.Therefore, the current market/customer expectations of the NBAstore-eu and the purpose of catering service are coincident. However, the researcher discovers that there is a mismatch between what marketing has identified and operational activity actually delivers. Some fans state that (Appendix) the products that NBAstore-eu provide are much less t han NBAstore in USA and the price of products is even expensive than other NBAstore all over the world. Obviously, there is discrepancy between customers’ expectation and what NBAstore-eu has brought to them. 2. 2 Marketing AnalysisThere is no doubt that the National Basketball Association (NBA) is considered by many sports analysts as a top marketed professional sport (Salzberg, 1998). Nowadays, the fan base in Europe is growing rapidly because of superior performance of the European players in NBA. Such as Dirk Nowitzki, the best european player in NBA who is a German has carried his team Dallas Mavericks to win the 2011 NBA championship. Andrea Bargnani, who is Italian and plays for Toronto Raptors, was selected first overall in the 2006 NBA Draft. Luol Deng is Bristish who plays for Chicago Bulls, and selected for his NBA All-star game during the 2011-2012 season.Tony Parker is a french who plays for San Antonio Spurs, he has helped the team won three championships, selec ted as 2007 NBA Finals’ MVP and 4-time All-star. At last, Spain, provide a lot of greater players to NBA, and the spain national team nearly beat the USA dream team in 2008 and 2012 Olympic Games. According to Ian Whittell’s (2007) report, Today, millions of basketball fans across Europe have a wide range of ways in which they can watch their heroes and favorite teams competing live at the business end of the season – even if there is always the curse of time difference to overcome.The nature of the league means overseas interest is also an ever-evolving and changing entity. Great Britain has never been considered a hoops hotbed, but generations of basketball fans who were attracted to the sport by Michael Jordan and his glory years with the Chicago Bulls have this week been able to watch two players who could star for the British team at the 2012 London Olympics – Luol Deng and Ben Gordon – dismantle the defending champion Miami Heat (Daisy, 2007) . Fans in Europe are watching a lot more basketball now and so they are better educated,† says Rich Sheubrooks (2007), who combines his duties as Nike global basketball consultant with those of global scouting director for the Memphis Grizzlies from his base in Barcelona. As there is millions of fans in Europe and the amount is growing, set up a NBAstore-eu is a wise move for NBA to expand the Europe marketing. But NBAstore-eu now haven’t reached the customers’ expectation due to the products and prices issues. 2. 2. 1 Products AnalysisNBA jerseys were once only for people who religiously followed a particular team whereas nowadays people may just be wearing a jerseys because they like the design. Basketball jerseys have also become a fashion statement and people who don’t even watch NBA can be seen wearing them, it has have the name and reputation of nike with michael jordan backing it up as well as the classic styling that will keep in fashion for a very long time too. To the fans, wearing nba jerseys also helps fans to feel like they belong to a group.It is one of the best ways to distinguish who supports which team and helps fellow fans gather together, NBA jerseys can provide good quality as well as dealing with a reputable. As the major items for sale on NBA stores, the number of jerseys in NBAstore-eu is far less than NBAstore. For some famous team, the number of jerseys on sale in NBAstore-eu is only one-seventh as the number of NBAstore. Figure1 shows the huge mismatch of five famous teams’ jerseys on sale between NBAstore-eu and NBAstore. | |NBAstore. eu |NBAstore. om | |Teams | | | |Stores | | | |Boston Celtics |13 |108 | |Miami Heat |12 |113 | |Los Angeles Lakers |21 |101 | |New Yorks Knicks |5 |85 | |Chicago Bulls |17 |84 | |Total |68 |491 | Figure 1: Comparison the numbers of five famous NBA teams’ jerseys on sale. (Sources from www. nbastore. eu and store. nba. com) There are two main types of NBA je rseys, one is called swingman jersey, and the other is called replica jersey. Replica jersey is cheaper and the numbers and names are ironed on, the swingman jerseys are the ones that the numbers and names are stitched on and they are a little more expensive, most people prefer swingman jerseys because the look a lot better. Jerseys in NBAstore-eu are major make up by replica jerseys, on the other hand, the jerseys in NBAstore are most make up by swingman jerseys.According to a basketball fan who live in England and he said that (Appendix), â€Å"I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. † The varieties style of jerseys can be seen in NBA games. Normal ly the players are wearing home jerseys or away jerseys. Sometimes, the away team needs to wear secondary away jerseys owing to long time journey.Moreover, some special designed jerseys for holidays are awesome and attractive. For examples, NBA has present special jerseys every year for St. Patrick’s Day and Latin Nights, and for the 2012 Chrismas Day, several new style jerseys called big color jersey have been presented. Also NBAstore provide some fashion jersey, which can’t be seen in the games, but they all have unique nice-looking appearance. Customers can purchase all kinds of jersey on NBAstore, but in NBAstore-eu, there are just a few styles of jersey on sale, even through the advertisement of the big color jerseys for the Chrismas can be seen in each commercial channel of NBA, but there is still no stock of the jerseys in NBAstore-eu.Customize jerseys are the special offer for customers in NBA official stores, customers can buy each team’s jersey or t-sh irt what ever replica or swingman with their own name or number on it. It is an attractive deal for customers, but NBAstore-eu only provide customize jerseys of two teams, and no swingman option. As the target market of NBAstore-eu is the European market, the jerseys of European players must be an important part. Research has found that there is no Jersey of Luol Deng in NBAstore-eu (Appendix), Deng is the best British player in NBA and definitely became an all-star player last season. It is not prudent for NBAstore-eu to miss his jersey on sale.Compare the products on sale in the outlet of NBAstore-eu and NBAstore, the number of products on sale is 503 to 448. NBAstore-eu have more products in the outlet, it seems like NBAstore-eu have beaten the flagship store at this point, but the numbers occasionally can not state the truth. The products in the outlet of NBAstore-eu are most make up by headwears and souvenirs, there are 371 products in these two parts, these products are hard t o stimulate the customers’ desire to buy, and there are only 19 jerseys on sale. On the other hand, the products in the outlet of NBAstore are most make up by jerseys, t-shirts and shorts, there are 140 jerseys on sale, so that the quality of the outlet is easy to identify. 2. 2. Price & Promotion Analysis There is also a discrepancy between customers’ expectation and the price of products in NBAstore-eu. As the NBA is a league in USA, so the price in NBAstore can be the standard price. In NBAstore, the price of standard replica jersey is $59. 99, the price of standard swingman jersey is $89. 99, and the price of customize replica jersey is $54. 99. In NBAstore-eu, the price of standard replica jersey is ? 45. 00, the price of standard swingman jersey is ? 65. 00, and the price of customize replica jersey is ? 55. 00. Research has found that the price of NBA official store in China is also a valuable data to analysis.In China, the price of replica and swingman jersey i s ? 390 and ? 580 respectively. Figure2 shows the price comparison of three NBA official stores. |Type of Jersey |NBAstore. com |NBAstore. eu |NBAstore. cn | |Stores | | | | |Replica Jersey |$59. 99 37. 3 |? 45 |? 390 39 | |Swingman Jersey |$89. 99 56 |? 65 |? 580 8 | |Customize Jersey |$54. 99 34. 2 |? 55 |- | Figure 2: Price comparison of three NBA main official stores. (Sources from www. nbastore. eu, store. nba. com and www. nbastore. cn) As the figure2 shows that NBAstore-eu is the most expensive store, the price of jersey in NBAstore-eu in far more expensive than the other two. Considering the tax fee for overseas products, but NBAstore-eu is still expensive than NBAstore-cn. One of the core ideas to launch NBAstore-eu is aiming to put an end to the days of giving money to friends who are visiting USA to bring back a ton of stuff.Nevertheless, the fact is that with NBAstore-eu has set up for more than three months, ask friends who are going to USA to bring some NBA stuffs back may still save money. Moreover, research has found that sometimes purchase a swingman jersey from NBAstore even cheaper than NBAstore-eu for people living in England. Normally, if customers are living in the UK, to buy a swingman jersey from NBAstore-eu cost ? 65 and ? 4. 95 for shipping fee, total ? 69. 95. Buy a swingman jersey from NBAstore cost total $134. 33 (including international shipping fee and tax), the price is approaching to ? 82. 6, so normally purchase from NBAstore-eu when customers are in Europe is cheaper. Nevertheless, sometimes, like for some holidays, sellers always make discount for promotion.Just like the Black Friday in 2012, NBAstore-eu provided 15% discount of every single product, so the charge of a swingman jersey is simply total ? 60. 2. Meanwhile, NBAstore presented 20% discount promotion code, and the big difference is that the discount is for entire order, so that means the charge of a swingman jersey is barely ? 66 for orders in the UK. Although pur chase a swingman jersey from NBAstore is still more expensive, but the variety of products there is much more than NBAstore-eu. Six pounds differential but considerably more options, and chances to get products that NBAstore-eu do not have. Obviously many customers will prefer to NBAstore, the promotion make NBAstore-eu in an embarrassing positon. [pic] Figure 3: Comparison of the intensity of promotion. Source from www. nbastore. eu and store. nba. com) 2. 3 SWOT Analysis NBAstore-eu have some strengths that the shipping time is shorter than buy goods from other official stores, and the products have guaranteed quality. Additionally, there is more accessories products than retailers. The weaknesses of NBAstore-eu as mentioned before are the products, prices and promotion. NBAstore-eu also have great opportunities to gain more profits because europe is a huge market, and it is merely explored a small part. Moreover, the fan base is growing rapidly. The retailers or similar online st ores in Europe are few, so that there are little competitors.The main threats of NBAstore-eu are the sellers on ebay. co. uk. Because some similar products on ebay are cheaper than the official website. Moreover, basketball is not the most famous sports in most European countries, so other sports will lead to customer segmentation, then the amount of customer will decrease. |Strengths |Weaknesses | |? Faster delivery for European fans |? Far more less products than flagship store | |? Guaranteed product quality |?Higher price than other official stores | |? More accessories than retailers |? Intensity of promotion is low | |Opportunities |Threats | |? Huge explorable market |? Sellers on ebay. co. uk | |? Few of competitors |? Better products from other official stores | |?Fan base growing rapidly |? Other sports led to customer segmentation | Figure 4: SWOT analysis for NBAstore-eu 3. 0 Conclusion The report has analysis the current problems for NBAstore-eu. The principal proble ms are products, prices and promotion. The intent and purpose of set up a NBAstore for European are great, but those problems make NBAstore-eu have a colossal mismatch to the expectation of customers. The types of products there are much fewer than expectation, many customers can’t get what they want from the NBAstore-eu. The prices there are not fair to the customers in Europe.The prices there are more expensive than other NBA stores. That means if the customers are going to buy something in NBAstore-eu, they need to pay more money and get fewer options. Moreover, the promotion intensity of NBAstore-eu is not as good as others. In general, these three big problems led a huge discrepancy to the expectation of customers. If those problems can’t be solved, there will be a giant mess for NBAstore-eu. The report has also used SWOT analysis, the results show that the NBAstore-eu not only have some drawbacks, but also have some strengths, opportunities and threats. The short er shipping time is the core strengths for NBAstore-eu for sure, and the products have guaranteed quality.As the Europe is a huge explorable market with an increasing number of fans, it is a big opportunity for NBAstore-eu to occupy the market. Besides, NBAstore-eu have some threats from the retails in europe, such as sellers on ebay, and other sports will segment the market, that’s also a threat. 4. 0 Recommendations As the intent and purpose of set up NBAstore-eu is providing excellent services and products for customers in Europe. In order to give European customers chance to buy products with minor time and the shipping fee. The expectation of customers is the same as the aiming of NBAstore-eu. As a matter of fact, the NBAstore-eu provide few products and more expensive prices than purpose. In order to solve the problem of products, NBAstore-eu need to import more products.As jerseys are the major commodities for NBA stores, first of all, NBAstore-eu should import more je rseys, specially the jerseys for European players, such as the missing one of Loul Deng. NBAstore-eu as a branch of NBAstore, the amount of products there are no need as much as the flagship, but the jerseys of famous players is still needed, just don’t miss the products for those all-star players though, that can reach the expectation of customers. Second, NBAstore-eu need to import products which are selling well in the NBAstore. Such as new style jerseys, and those hot swingman jerseys. The styles of jerseys in NBAstore-eu are fewer, so NBAstore-eu need some more styles of jerseys in order to create additional profit.NBAstore-eu need to import more swingman jerseys than replica jerseys, because swingman jerseys are more admired than replica jerseys. Third, NBAstore-eu need to offer more options for customers to customize their jerseys or t-shirts. For personal, some customers may want their own name and number on their favourite jerseys, customize products also can be a wi se choice as a special gift. Meanwhile, some sport teams may need the fashion jersey of NBA teams as their team jersey, so customize jersey may become their choice. Furthermore, some fans may like to have a NBA team t-shirt with their own name on it, that’s also opportunities for NBAstore-eu to gain more profits.The price issue is also a barrier for NBAstore-eu to reach the expectation of customers. As Figure2 shows, the prices in NBAstore-eu are extremely expensive than NBAstore. There is approximately ? 8 differential for a replica jersey, ? 9 differential for a swingman jersey and ? 21 differential for a customize replica jersey. Considering the international tax fee, for customers in the UK to buy one swingman jersey from NBAstore, the international handling fee is about $20 (See figure5), it is about 22% as the price of the products for retail. Despite the fact that the international handling fee is existing, but the price there is just 122% or more as the price of produ cts in NBAstore.It’s no doubt the international shipping fee is expensive, but one of the aiming of NBAstore-eu is to provide short shipping time and products with cheaper shipping fee. For customers in the UK to purchase some something from NBAstore-eu, they still need to pay ? 4. 95 for standard delivery or ? 6. 95 for express delivery. The conclusion is the price in NBAstore-eu is higher than customers’ expectation, the NBAstore-eu need to reduce the price. The international tax and shipping fee are two factors that can’t be ignored, but in China, the prices in NBAstore-cn are still cheaper than NBAstore-eu. The price in NBAstore-cn can be a worthwhile indicative price for NBAstore-eu to reach the expectation of customers. [pic]Figure 5: Price details for purchasing a swingman jersey from NBAstore for customers in UK. (Sources from: store. nba. com) NBAstore-eu has just set up for more than three months, it’s a quite new branch in Europe. Promotion is an essential element in the marketing mix. It's a tool used by businesses, both large and small, to inform, persuade and remind customers about the products and services they have to offer. Without business promotion, companies would be stagnant and lack substantial growth because their brands would have low visibility in the market (Miranda, 2012). Promotion can help an organization: ? Increases Awareness ? Increases Product Knowledge and Preference Increases Retailers ? Increases Sales As a new branch, NBAstore-eu need those benefits. Basing on the current situation, the promotion intensity of NBAstore-eu is low, so NBAstore-eu need make reinforce the intensity of promotion. For example, NBAstore-eu can deliver more advertisements through more media in order to increase awareness. Then, NBAstore-eu can provide discounts on festival days to attract more customers, make sure the intensity of discount is not lower than NBAstore. Good promotion also can help NBAstore-eu to get the opp ortunities, mentioned on SWOT analysis, occupy the European market. Reference List: Daisy Caton-Jones. (2007).NBA fans in a London sports bar watch the Bulls beat the Heat on Sunday. [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Gartner, Inc. (2010). â€Å"Gartner Research†. [Online]http://www. gartner. com/technology/research. jsp [Accessed 5th Dec, 2010]. Ian Whittell. (2007). Fans in Europe tune in for NBA action [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Miranda Brookins. (2012). Why Is Promotion Important for a Business? [online]http://www. ehow. com/about_7221403_promotion-important-business_. html [Accessed 3rd Jan, 2013] Peters, T. (1987).Thriving on Chaos: Handbook for a Management Revolution. London: Pan, p. 43. R. B. Woodruff, E. R. Cadotte and R. L. Jenkins. (1987). ‘Expectations and norms in models of consumer satisfaction’, Journal of M arketing Research 24, pp. 305–14. Salzberg, Charles. (1998). From Set Shot to Slam Dunk. New York: McGraw-Hill. p. 203. ISBN 978-0-8032-9250-5. Appendix: (Interview of a basketball fan who always wearing NBA jerseys and plays basketball in Gloucester) Researcher: Do you know there is a new NBA store launched for European customers recently? Fan: Yes, but I haven’t bought anything from there yet. All the jerseys I got are brought from ebay or NBAstore.Researcher: Why don’t you try NBAstore-eu? That store are aiming to provide products for European customers. Fan: I have viewed the website several times, but I didn’t find something I’d like to buy. I’d like to buy a Luol Deng jersey recently, but I can’t find it on NBAstore-eu. I think the products there are scarce, and the styles of products there are out of fashion. There are not many options, maybe that store didn’t import new products very often. Researcher: If you buy jersey s from NBAstore, that will charge you a lot of shipping fee and tax fee, right? Fan: Yes, absolutely. Regardless of the fact that, I prefer to pay a little more to get what I really want.Researcher: Do you ever think about to buy something from NBAstore-eu? You can pay a little delivery fee and get the products in shorter time. Fan: No, the prices there are expensive. I don’t know why, much expensive than the standard price in US. I rather to buy something from ebay, that also will charge me a little delivery fee and shorter time. Researcher: But the products from sellers on ebay are having no assured quality, how about if you buy something that is fake? Fan: I don’t worry about that, the major items I’d like to buy are jerseys, and I have the experience, I know how to identify whether the jersey is authentic or not. Researcher: What kind of jersey do you prefer? Swingman or replica?Fan: I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. Researcher: How do you think the promotion of NBAstore-eu? Fan: I don’t know. Probably it is a poor effort, I haven’t seen much advertisement of it. The way why I know NBAstore-eu is because I’m a member of NBAstore, and I received a e-mail from NBAstore to notice me that. Researcher: If NBAstore-eu can provide more refined products with smart